Vote in the 2024 Streaming Media Readers' Choice Awards

The Streaming Media Readers' Choice Awards has grown along with the industry. In 2024, we've got 17 categories. The polls are open! Let the voting begin!

CTV Advertisers Losing 4-8% of Viewers Per Break, Wurl Study Reveals

Wurl, a leader in the CTV industry, recently published "A Full-Funnel Approach to CTV Marketing 2024," a new report developed in partnership with parent company, AppLovin, a leading marketing platform, and measurement and analytics company, Adjust. The report walks readers through tangible considerations for three major stages of the marketing cycle: awareness, consideration, and decision-making. In this Q&A, Peter Crofut, VP, Business Development, highlights the most effective strategies advertisers can use during each of these stages.

To AI or Not to AI? Industry Thought Leaders Make Their Cases in a Lively Debate at Streaming Media Connect 2024

On Thursday, August 22, 2024, at Streaming Media Connect, key industry thought leaders and stakeholders engaged in a lively debate on "The Real Value of Artificial Intelligence" in today's streaming ecosystem. Panelists included media cartographer Evan Shapiro, Chris Giliberti of Avail, H Schuster of HUSSLUP, and Peter Csathy of Creative Media.

ICYMI: Streaming Media Connect August 2024

Streaming Media presented its 14th Connect virtual conference August 20-22, 2024, with Media Industry Cartographer & CEO ESHAP Evan Shapiro and Streaming Media Editor-in-Chief Steve Nathans-Kelly as hosts and MCs, and featuring speakers from Google, Amazon, Roku, Bloomberg, DAZN, Fubo, IMAX, and more, and session topics ranging from streaming monetization to FAST strategy to OTT bundling to cloud streaming OpEx and live streaming at scale.

CTV Ad Strategists and Adtech Pros Talk Making Streaming Ads Perform at Streaming Media Connect 2024

On Tuesday, August 20, 2024, at Streaming Media Connect, Alan Wolk, one of the industry's most influential thought leaders, moderated a panel that confronted the current challenges (or, some would say, failures) to reliably deliver the right ads to viewers and measurable results to brands and discussed innovative technologies and strategies to make streaming ads perform. Panelists included Christina Chung of Estrella MediaCo, Julie Triolo of Vevo, C.J. Leonard of Mad Leo Consulting, and Erin Firneno of Advertiser Perceptions.

Contextual Advertising for CTV and FAST Raises the Bar on CPMs

The challenge with FAST advertising is how to serve appropriate ads when limited first-party data about the consumer is available. Contextual advertising can provide targeting for this untracked FAST audience adding scene-by-scene detail of exactly what a viewer is watching, and a new partnership between Anoki and Amagi aims to take content-to-advertising matching to a new level.

Streaming Media Connect Sneak Preview: Now It’s Personal - AI and Streaming Personalization

On Tuesday, August 20, leading new media and technology producer and strategist Chris Pfaff will moderate the panel "Now It's Personal: AI and Streaming Personalization." Many of the ways AI is poised to alter the streaming ecosystem happen behind the scenes, involving streamlining workflows or automating repetitive production or delivery tasks. But AI also has the potential to transform viewing experiences, making them more personal and immersive. This panel of industry experts from Google TV, Vionlabs, TCL, and Deltatre will explore what's possible and probable with AI and streaming in the months and years to come.

Roku and XR Extreme Reach Partner to Drive TV Streaming Ads Performance

XR Extreme Reach (XR), the global technology company that powers the creative economy, has announced an expanded partnership with Roku. This will allow advertisers to link all ads on the Roku platform to performance outcomes and better capitalize on insights from their data to drive targeting that marries creative with audiences. Read more for exclusive insights into the unique benefits of this expanded partnership from Jo Kinsella, President of Extreme Reach, and Miles Fisher, Senior Director, Strategic Advertising Partnerships at Roku.

Streaming Media Connect Sneak Preview: Over the Hedge - Monetizing CTV and FAST Channels With Samsung, Roku, TVREV, and IAB Tech Lab

On Wednesday, August 21, adtech expert Tim Ware will moderate the panel "Over the Hedge: Monetizing CTV and FAST Channels as Walled Gardens Proliferate." The emergence of the smart TV OEM has created increasing opportunities for platform distributors and challenges for content providers as distributors grab greater percentages of inventory and revenue splits to generate greater revenue upside to selling the hardware. How do programmers contend with the high costs of programming that require ad support among the next generation of walled gardens in smart TV OEMs? A panel of industry experts from Samsung, Roku, TVREV, and IAB will discuss these issues in-depth.

Forecasting Revenue from Streaming Weather Content

The 2024 Streaming Weather Trends survey highlight a potential untapped revenue stream

Ad Tiers and Original Series Driving UK SVOD Market

Despite a contraction in the number of UK households paying for streaming services, the importance of original content to keeping and attracting subscribers is reinforced in new figures from consultancy and data analyst Kantar.

Nominate Now for the 2024 Streaming Media Readers' Choice Awards

What's your favorite streaming tool, tech, or service? What is the most innovative gear in the business? It's time to make your nominations for the only awards in the online video industry that are chosen by end users.

Future Today Partners with iSpot.tv to Measure and Optimize Ad-Supported Streaming TV Campaigns

The cross-platform TV measurement company iSpot.tv has partnered with Future Today, the pioneer in delivering cutting-edge CTV ad-supported solutions. Leveraging iSpot's Streaming Measurement solution, the collaboration focuses on measuring incremental reach beyond linear campaigns, bringing real-time optimization to advertisers looking to engage with streaming audiences.

Games On! Programmatic Ads Compete for Eyeballs at the Olympics

FreeWheel is ready to support a streaming marathon for this summer's Paris Olympics, enabling programmatic buying for the first time for targeted ad-serving. Here's what this means for FreeWheel, NBCUniversal, advertisers, and premium sports streaming.

Streaming Media Connect Sneak Preview: Ad Counsel - Delivering Streaming Ads That Convert, With Estrella Media, Vevo, TVREV, Initiative, and Advertiser Perceptions

On Tuesday, August 20, at Streaming Media Connect, Alan Wolk, Co-Founder/Lead Analyst, TVREV, will moderate the panel "Ad Counsel: Delivering Streaming Ads That Convert," which confronts the current challenges (or, some would say, failures) to reliably deliver the right ads to viewers and measurable results to brands and discusses innovative technologies and strategies to make streaming ads perform. Confirmed panelists include Christina Chung of Estrella Media, Julie Triolo of Vevo, C.J. Leonard of Infinitive, and Erin Firneno of Advertiser Perceptions.

Snap’s Walled Garden Opens to VideoAmp for Industry-First Strategic Collaboration

Social technology platform Snap has opened its walled garden for an industry-first strategic collaboration with the leading media measurement company VideoAmp. Snap will be able to "independently run supplemental measurement and planning alongside its core advertising" by utilizing VideoAmp's large data and tech engine, VALID. As AR becomes more popular, VideoAmp's current video planning features will also be a useful tool for marketers wishing to investigate and test out new AR formats.

Enhancing Ad Performance for Smaller Streamers with Moloco’s AI Solution

When it comes to delivering effective video advertising, smaller companies often face significant challenges. Unlike major platforms like Amazon, Google, and Meta, these companies lack the extensive viewer data that enables precise ad targeting. Moloco aims to bridge this gap with its AI-based platform and streaming media service, providing smaller streamers with tools to enhance their advertising performance. Dave Simon, General Manager of Growth Initiatives at Moloco, recently discussed the company's solutions and insights from a recent YouGov survey in this interview with Streaming Media's Jan Ozer.

Tubi Returns to Crack the Crowded UK Streaming Market

Fox Corporation's ad-supported streaming service, Tubi, will shortly launch in the UK with more than 20,000 movies and TV episodes available on demand. The FAST service utilises machine learning to deliver personalized user experiences, said the company. Tubi will be available in the UK across every major TV platform, iOS and Android smartphones and on the internet.

Akta's Cutting-Edge AI-Based Video Platform Continues To Innovate, Leveraging Google’s Gemini

Leading the way in video innovation, Akta's integration enriches video metadata, extracts captions, generates clip descriptions and more

Roku Enters Stage Left Selling Data with Roku Exchange

Last week Roku announced the Roku Exchange, a "TV streaming-first" advertising solution that connects ad inventory with advertiser demand.