When it comes to free streaming, U.S. growth has been fueled by pure players like Pluto TV and Tubi and connected TV platforms like Roku and Samsung looking to feed cord-shavers and cord-cutters in need of a linear viewing experience. These companies have had a head start and a clear path to test and learn for years. However, in the past 18 months, pay TV players have decided that they too have a role to play in free streaming.
25 Jun 2024
In this wide-ranging interview with Monica Williams, NBCUniversal's SVP of digital products and operations for the company's content distribution business, we discuss how the proliferation of digital platforms across the OTT, CTV, and online ecosystems has brought new content distribution challenges, the boon of metadata for improving customer experiences, and the 17-day everything-must-go-perfectly marathon of distributing the Olympics.
29 Jul 2024
As CTV is pulling in more advertising dollars and viewers than ever before, it's crucial for advertisers to ensure that they are optimizing their reach with the best-targeted data to represent audiences and outcomes, all while respecting data privacy laws and individual rights. What are the most significant challenges surrounding data identity and the privacy economy in today's CTV advertising ecosystem? How can content owners and platform providers supply advertisers with the user data that will maximize growth without violating personal privacy or privacy laws? And how might the idea of "TV" itself be redefined in an era when multiscreen use beyond the living room is so prevalent?
29 Jul 2024
This article explores the current state of AI in the streaming encoding, delivery, playback, and monetization ecosystems. By understanding the developments and considering key questions when evaluating AI-powered solutions, streaming professionals can make informed decisions about incorporating AI into their video processing pipelines and prepare for the future of AI-driven video technologies.
29 Jul 2024
In this fireside chat at Streaming Media Connect 2024, Media Universe Cartographer Evan Shapiro, spoke with IMAX SVP and GM Vikram Arumilli about IMAX's transition from a traditionally consumer-facing brand known for high-end cinematic experiences to a brand that also focuses on in-home and on-device entertainment.
27 Aug 2024
A conversation with Teradek and BC Live Productions
In this case study from TMT Insights, we delve into the remarkable transformation journey of A+E Networks, where the company reclaimed control of its media supply chain by bringing content management workflows in-house. A+E Networks collaborated with TMT Insights and leveraged the Polaris operational management platform to revolutionize broadcast and VOD edit workflows, streamlining processes, and automating manual tasks.
IP is revolutionizing the media industry, delivering unprecedented innovation, flexibility, and scalability. To reap the full benefits of IP transport, scale their content reach, and drive new monetization opportunities, media organizations need an IP solution that delivers high-reliability, scale, and low latency.
08 Jun 2023
Though Emily Nussbaum's Cue the Sun: The Invention of Reality TV reads more like a biography than like an obituary, the book lands as reality TV appears to be shrinking along with the scripted side of the business. More than one pundit has proclaimed its demise at the hands of TikTok, the "now everyone grows up on video" platform that reality TV prefigured.
30 Jul 2024
At Streaming Media NYC, I had the opportunity to moderate a panel around stream security. It's probably the fifth or sixth time that I've done so in the last decade, but an interesting dichotomy popped up during the prep meeting with panelists, and again while we were on stage during the live session. The concept was "casual piracy" and how it differed from "professional piracy" in both intent and scale.
21 Jun 2024
For the longest time, people I've interviewed have complained about how much of the video advertising budget went to social. Now the tide is turning.
21 Jun 2024
Discussions of data acquisition, application, and monetization that would have seemed like the most mind-blowing magic to denizens of other eras proved ever-present at Streaming Media NYC, the reimagined and rebooted Streaming Media event that made its raucously well-received return to Manhattan in May.
12 Jun 2024